Building What's Next in Food & Agriculture

Where Food, Agriculture & Enterprise Meet.

Misro Ventures builds and develops businesses across food ingredients, frozen foods, snacks & beverages, agri commodities, specialty ingredients and farmer-led enterprises.

2006 Enterprise Heritage
6 Interconnected Businesses
100% Farm Purity & IPM Focus
Misro Agricultural Harvest & Grain Field
Pureica Foodservice
Frozen French Fries · QSR Built
Agrica Farmer Network
Direct FPO & Mandi Access
Integrated Value Creation

More than a portfolio. A food ecosystem.

Misro Ventures operates across multiple interconnected areas of the food and agriculture value chain—linking rural growers directly to ingredients, processing, packaged consumer brands, and global markets.

STEP 01
Agriculture
Smallholder FPOs & IPM Cultivation
STEP 02
Commodities
Order Aggregation & Grain Sourcing
STEP 03
Ingredients
Pureica Pantry & Botanical Lipids
STEP 04
Processing
IQF Freezing & Aseptic Canning
STEP 05
Food Products
Pureica, Omni Foods & Lewinkies
STEP 06
Distribution
Cold Chains, Mandies & Global Ports

1. Agriculture & Producer Origins

Direct partnership with smallholder farmers, FPOs, and dedicated cultivation zones adhering to IPM (Integrated Pest Management) standards. Eliminating exploitative middlemen and returning sustainable value to village economies.

IPM Standards Direct Farm Sourcing FPO Integration Ethical Farmer Value
“Agriculture is truly a people business. We connect rural growers to industry and create lasting community wealth.”
Core Portfolio

Six businesses. One growing ecosystem.

From farm-level producer organizations to specialty bio-actives, French fries, and global commodities, discover our specialized operating companies.

Purity & Origins Pureica Food Ingredients Range
01 / INGREDIENTS

Food Ingredients

Authentic spices, nuts, dry fruits, wild honey, natural salt, and edible oils sourced directly from IPM-certified farmers with zero adulteration.

Featured · Pureica Pureica Frozen French Fries
02 / FROZEN FOODS

Frozen Foods

Premium frozen French fries, vegetarian burger patties, peas, and corn engineered for QSR foodservice crispness and retail convenience.

Omni Foods & FPO Omni Foods Butter Chakoli and Beverages
03 / SNACKS & BEVERAGES

Snacks & Beverages

Traditional recipes like Butter Chakoli, farmer-sourced chips, Kesar mango pulps, and natural bottled coconut water from rural processing units.

Misro Global Harvest Agricultural Commodities and Grains
04 / COMMODITIES

Agri Commodities

Export and import of food grains, pulses, and fresh produce (FnV) utilizing precision order aggregation, grade matchmaking, and global supply linkages.

Specialty Bio-Actives Botanical extracts and essential oils
05 / SPECIALTY INGREDIENTS

Misro Lipids & Proteins

Standardized botanical extracts, phytochemicals, nutraceutical powders, and essential oils from Amla, Ashwagandha, Turmeric, Mentha, and Vetiver.

Agrica · FPC Platform Agrica Farmer Producer Company
06 / PRODUCER COMPANIES

Farmer Producers

Connecting small farmers to modern industry through logistics, APMC mandi linkages, department stores, hypermarts, and digital B2B2C platforms.

View Complete Businesses Catalog & Specifications
Pureica Frozen French Fries Packaging
Pureica Seal of Quality
100% Pure Vegetarian
Straight Cut · Fry & Bake
Flagship Frozen Food

PUREICA
Frozen French Fries

Consistent. Convenient. Built for Foodservice.

Crisp up menus and dining tables with Pureica Frozen French Fries. Made from select high-solids potatoes, our fries deliver restaurant-quality crunch, uniform golden color, and superior heat retention. Engineered for commercial fryers and home ovens alike.

Cut Specification 9mm Straight Cut Uniform
Preparation Method Deep Fry 3-4m / Bake 18m
Cuisine Integrity 100% Pure Vegetarian Certified
Supply Availability Bulk QSR Foodservice & Retail
Request Foodservice Samples
Traditional Recipes · Global Tables

OMNI FOODS
Helping Traditional Food Travel

Omni Foods is dedicated to bringing authentic, time-honored Indian recipes to contemporary and international tables. Our homemade product recipes are tastefully crafted in original heritage style, allowing beloved Indian delicacies to travel seamlessly with our customers across the globe.

Featured Offering: Butter Chakoli In 4 Flavors
Ajwain Classic Roasted Jeera Cracked Pepper Fiery Peri-Peri
Omni Foods Butter Chakoli Boxes in Multiple Flavors
Strategic Architecture

How we connect the value chain.

The strategic logic of Misro Ventures lies in owning and coordinating critical transition points—eliminating inefficiencies and creating resilient, end-to-end food infrastructure. Click any stage to inspect the linkage:

FARM
Agrica & FPOs
COMMODITIES
Misro Global Harvest
INGREDIENTS
Pureica & Lipids
PROCESSING
IQF & Aseptic Hubs
FOOD PRODUCTS
Consumer & QSR
DISTRIBUTION
Cold Chain & Mandies
CONSUMER
India & Global Tables
Farmer Producer Company (Agrica) & Affiliated FPOs

FARM: The Agricultural Foundation

Our foundation begins in village farms and agricultural clusters across India. Farmers cultivate crops following Integrated Pest Management (IPM) guidelines, ensuring healthy soils, pure harvests, and guaranteed fair remuneration.

Value Contribution
Direct Procurement & Agronomy Support
By controlling quality from sowing to harvest, we guarantee purity, eliminate intermediaries, and build reliable supply continuity for industrial clients.
Guiding Principles

Why we build across the value chain.

Rather than remaining an isolated single-product player, Misro Ventures constructs an integrated infrastructure based on four core operating tenets:

01

Build

We create and develop resilient, high-standard businesses around real opportunities in food, ingredients, and rural agricultural processing.

02

Connect

We connect smallholder growers directly to modern processors, cold storage, APMC mandies, national hypermarts, and overseas buyers.

03

Scale

We focus on business models with robust unit economics and substantial market depth—enabling ventures to scale from village hubs to national presence.

04

Partner

We work closely with institutional clients, foodservice operators, suppliers, and farming communities to foster mutual, sustainable prosperity.

Ventures Spotlight

Selected businesses & initiatives.

An editorial look at our actively operating brands and supply platforms.

Pureica Farm to Fork Products Lineup
Pureica Brand & Retail Venture

Pureica: Farm-to-Fork Purity

Born to empower Indian farmers and deliver contamination-free nutrition, Pureica spans premium spices, single-origin honey, nuts, and restaurant-quality frozen French fries.

  • Direct procurement from dedicated Farmer Producer Companies
  • Adherence to Integrated Pest Management (IPM) guidelines
  • Comprehensive B2B foodservice and B2C retail distribution
Agrica Agricultural Field and Farmers
Agrica Producer Empowerment Platform

Agrica: Local · Natural · Sustainable

Agriculture is a people business. Agrica connects smallholder farmers to industrial markets, providing marketing, transportation, storage, and direct access to APMC mandies and modern retail chains.

  • Direct market linkages for grains, fresh vegetables, fruits, and spices
  • Elimination of intermediaries to guarantee fair farmer remuneration
  • Village-level job creation and rural economic development
Misro Global Harvest Grain Trade
Trade & Infrastructure Global Commodity Linkage

Misro Global Harvest (MGH)

Aggregating orders from modern trade, processors, and international clients, MGH matches exact grain and produce specifications with verified farms to construct resilient supply lines.

  • Expertise in grain, fruit, and vegetable sourcing from India and beyond
  • Strict quality control and grade verification prior to dispatch
  • Collection centers and port logistics covering multiple Indian states
Regulatory & Trust

Built on standards. Driven by quality.

Our operating companies and affiliated processing centers comply with rigorous national food safety, export authority, and corporate governance standards.

FSSAI Logo
FSSAI
Food Safety and Standards Authority of India
APEDA Logo
APEDA
Agricultural & Processed Food Products Export Development Authority
DGFT Logo
DGFT
Directorate General of Foreign Trade, Govt. of India
Ministry of Corporate Affairs Logo
MCA India
Ministry of Corporate Affairs, Government of India
MSME Logo
MSME
Ministry of Micro, Small & Medium Enterprises, Govt. of India
Startup India Logo
#startupindia
DPIIT Recognized Enterprise Initiative
Heritage & Vision

We see opportunity across the food ecosystem.

Established since 2006, Misro Ventures (Misro Retail & Technologies Pvt. Ltd.) operates with an entrepreneurial vision: building high-impact businesses that connect agriculture, ingredients, manufacturing, and consumer markets.

Our motto is simple: deliver uncompromising quality, support sustainable village economies, and create delightful experiences for our partners and customers—staying limitless in our execution.

Read Full Misro Story
2006 Year Founded · 20 Yrs Experience
6 Diversified Operating Sectors
Multi-State Collection Centers & Port Linkages
Global Export & Channel Footprint
Leadership & Advisory

The Minds Behind Misro

A multidisciplinary team spanning corporate finance, modern retail, agricultural science, and food safety compliance.

Mukesh K
Mukesh K
Founder / Chief Executive
Strategic Leadership & Venture Direction
Harish Agrawal
Harish Agrawal
Finance & Investment
Capital Allocation & Financial Structure
Mahendra Ingle
Mahendra Ingle
Modern Retail
Hypermart & Chain Operations
Deven Chandrakaar
Deven Chandrakaar
Food & Education
Product Knowledge & Sector Insights
Suyash Sinha
Suyash Sinha
Startup Ecosystem & Growth
Scale & Ecosystem Acceleration
Lokesh Rana
Lokesh Rana
Finance & Compliance
Statutory Governance & Audit
Dr. Jugal Kishore
Dr. Jugal Kishore
Mentor & Health Research
Nutritional Science & Advisory
Dr. Asimul Islam
Dr. Asimul Islam
Agritech & Food Proteins
Phytochemicals & Molecular Purity
Dr. Chandan Pandey
Dr. Chandan Pandey
Food Quality & Compliances
Standards, Testing & Certifications
Commercial Desk

Let's build something together.

Whether you're a food company, foodservice operator, distributor, farmer collective, exporter, or prospective partner, we invite you to connect with our enterprise desk.

Telephone +91 97171 36210 Direct Desk: +91 997 1161 929
Email Inquiries info@misroventures.com Consumer & Brand: wecare@pureica.com
Registered Office Sukhdev Vihar, New Delhi 110025, India Misro Retail & Technologies Pvt. Ltd.