Misro Ventures builds and scales dedicated operating businesses across the complete food, agriculture, and ingredient continuum.
Pureica is an in-house brand born of the need to empower farmers. We network directly with farmers across India to bring farm and forest pure products, eliminating unnecessary middlemen. Our mission is direct farm-to-fork purity: authentic, healthy, contamination-free food ingredients.
| Category | Offerings | Standards |
|---|---|---|
| Spices | Black Pepper, Cinnamon Sticks, Kashmiri Red Chilli, Ajwain, Cumin | Minimal impurities, IPM compliance |
| Nuts & Seeds | California & Desi Almonds, Cashews, Saffron Almonds, Chia Seeds | Single origin, premium grading |
| Honey & Salt | Wild Forest Organic Honey, Pristine Natural Spring Salt | Zero additives or preservatives |
| Pantry Staples | Cereals, Pulses, Cold-Pressed Mustard Oil, Pure Desi Ghee | FPC direct sourcing |
At PUREICA, we proudly present a select range of frozen vegetarian foods crafted with an unwavering commitment to pure vegetarian cuisine. Every product meets the highest standards of culinary quality, crispness retention, and convenience.
| Product | Preparation | Applications |
|---|---|---|
| Pureica French Fries | 9mm Straight Cut · Fry 3-4 mins or Bake 18-20 mins | QSR chains, Cafes, Cloud Kitchens, Retail |
| Vegetarian Patties | Max Crunch seasoned vegetable patty | Burger joints, Caterers, Quick service |
| Frozen Peas & Corn | Harvest IQF freezing locking in freshness | Foodservice curries, pizzas, institutional meals |
Through Omni Foods and affiliated Farmer Producer Organizations (FPOs), we craft packaged snacks and farmer-processed beverages. Our products celebrate authentic traditional recipes while providing direct rural manufacturing capacity.
| Category | Items | Processing Origin |
|---|---|---|
| Omni Foods Chakoli | Butter Chakoli in Ajwain, Jeera, Pepper, Peri-Peri | Artisan hygienic production |
| Farmer-Sourced Chips | Crisp Potato Chips, Kerala Style Banana Chips | Direct farmer crop selection |
| Aseptic Fruit Pulps | Natural Kesar Mango Pulp, Banana Pulp | Farmer FPO processing units |
| Hydration & Juices | Bottled Tender Coconut Water, Cold-Pressed Juices | 100% natural, minimal thermal processing |
Misro Global Harvest (MGH) specializes in sourcing, exporting, and importing grains, pulses, and fresh fruits and vegetables from India and beyond. We provide infrastructure and market linkages that create resilient, rewarding supply lines.
| Phase | Capability |
|---|---|
| Order Aggregation | Consolidating multi-ton institutional demand from modern trade and global importers |
| Farm Matchmaking | Meticulously identifying certified farms to match exact crop grade mix and buyer specs |
| Quality Control | Partnering with accredited testing agencies and rigorous pre-dispatch grading |
| Multimodal Freight | Covering collection centers and port terminals across multiple Indian states |
Dealing in Botanical Extracts, Nutraceuticals, Phytochemicals, Dried Powders, Flavours, Fragrances, and Specialty Oils. Backed by a dynamic team of academicians and scientific professionals ensuring farm-to-fork purity and standardized active bio-molecules.
| Botanical Category | Key Plant Sources |
|---|---|
| Botanical Extracts | Amla, Ashwagandha, Aloe Vera, Cinnamon, Ginger, Turmeric (Curcumin) |
| Essential & Pure Oils | Vetiver Oil, Mentha (Mint), Mustard, Groundnut, Corn, Lemongrass |
| Spray-Dried Powders | Fruit and herbal functional powders for nutraceutical & food formulation |
| International Licensing | Establishing channel partners in Europe, USA, Asia, and Middle East |
Agrica connects smallholder farmers directly to modern industry to share knowledge, resources, and grow together. We provide branding, marketing, logistical management, and direct access of farm produce like vegetables, fruits, grains, and spices to APMC mandies, department stores, and hypermarts all over India.
| Infrastructure | Empowerment Deliverables |
|---|---|
| Mandi & Retail Linkages | Direct placement into APMC mandies and national supermarket chains |
| Cold Storage & Transport | Managing storage and logistics to eliminate harvest post-waste |
| Digital Marketplaces | Online platforms enabling farmers to transact on B2B and B2B2C models |
| Rural Job Creation | Providing stable livelihood and fostering rural entrepreneurship in villages |
